About us

Hello Beautiful!

We are dreamers, sun lovers, believers & change makers.

We created @amatithelabel to escape the ordinary by showing You that You & Your Pet can wear beautiful & authentic lifestyle pieces and be kind to the Planet at the same time.

Our brand name Amati means "loved" and "love yourself" in Italian. The love for yourself, Your puppy, the Planet and every little thing you do is at the heart of our company. We aim to offer unique and matching pieces made with love for You and Your pup for any mood.

It all started when our puppy Gioia joined us in 2020 and it seemed impossible to find sustainable and stylish accessories for her on the market. We decided to change this and so Amati was born out of our 3 biggest passions: dogs, taking care of our Planet and authenticity. We are trying to be as sustainable as possible in our business processes and are constantly on the hunt for innovative and sustainable materials for our production. We pledge 1% of our revenues to organizations protecting our planet and our loved puppies.

We want to take You on our journey and inspire You to enjoy life with your pup, live in the moment and be happy in a million little ways.

We hope You will be proud to be member of our tribe.

With love,

Team Amati

Amati - ESCAPE THE ORDINARY